International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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GREEN MARKETING A STUDY OF CONSUMER AWARENESS AND PERCEPTION

    1 Author(s):  ANSHIKA VIJAYKUMAR

Vol -  15, Issue- 4 ,         Page(s) : 348 - 358  (2024 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

This research delves into the realm of green marketing, exploring the dynamic interplay between environmental consciousness and consumer behaviour. The study aims to assess the level of consumer awareness and perception regarding green marketing practices, investigating how eco-friendly initiatives influence purchasing decisions.

https://escholarship.org/uc/item/5mc39217
https://www.researchgate.net/publication/261031261_A_Study_of_Awareness_for_Green_Marketing
https://en.m.wikipedia.org/wiki/Green_marketing

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