International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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A STUDY ON THE IMPACT OF EXTENSIVE PROMOTION OF WESTERN FASHION VISUALS ON WOMEN IN INDIA

    3 Author(s):  CHAITRA JOSHI, RADHIKA ARAVENI , HELLNA REJISH

Vol -  15, Issue- 4 ,         Page(s) : 205 - 208  (2024 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

The extensive proliferation of Western fashion imagery significantly impacts Indian women, influencing their perceptions of beauty, self-value, and cultural belonging.

Ray, I. (2020). "Effects of Western Fashion Imagery on Asian Women." UK Essays. 
Frith, Katherine & Cheng, Hong & Shaw, Ping. (2004). Race and Beauty: A Comparison of Asian and Western Models in Women's Magazine Advertisements. Sex Roles. 50. 53-61. 10.1023/B:SERS.0000011072.84489.e2.  ResearchGate. 

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