International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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GREEN MARKETING

    2 Author(s):  DR. KUSUMA M ,DR. ASIFULLA A

Vol -  15, Issue- 1 ,         Page(s) : 19 - 24  (2024 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

The modern world has led consumers to become gradually concerned about the environment. Green marketing is a phenomenon that has become, for the most part, essential in modern markets and has emerged not only as a fundamental concept in India but also as an important strategy for facilitating sustainable development at a global level.

[1] Rashad Yazdanifard and Igbazua Erdoo Mercy (2011) “International Conference on Computer Communication and Management”, vol.5 IACSIT Press, Singapore.
[2] Bhatia, Mayank   Jain, Amit (2013), “Electronic Green Journal”, 1(36).

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