International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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UNRAVELLING PURCHASE INTENTIONS AND MOTIVATIONS: INDIAN MILLENNIAL GREEN PURCHASE INTENTIONS IN FMCG PERSONAL CARE PRODUCTS

    1 Author(s):  AMANPREET KAUR MISHRA

Vol -  14, Issue- 11 ,         Page(s) : 39 - 53  (2023 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Understanding the relationship between motivations and intentions is pivotal in comprehending consumer behaviour, especially concerning purchases of green products. Intentions, defined as conscious decisions to act, contrast with motivations, which stem from deeper, often subconscious, reasons driving behaviour.

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