International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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RURAL MARKETING IN INDIA: INTIATIVES BY THE STAKEHOLDERS AND ITS CHALLENGES

    3 Author(s):  MR. M. PRUDHVY RAJU, DR. D. VENKATAPATHI RAJU, DR. U. MADHURI

Vol -  14, Issue- 10 ,         Page(s) : 70 - 73  (2023 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

India is a country of rich traditions, culture and heritage. India is having huge and diversified population because of which all the major countries around the world are concentrating on the Indian market seeing its potential. The population in India is diversified and is from the rural and the urban areas.

https://www.deskera.com/blog/rural-marketing/
https://sdbindex.com/Documents/index/00000013/00001-46566
https://timesofindia.indiatimes.com/readersblog/nidhiwrites/indias-rural-market-is-growing-and-it-is-becoming-an-increasingly-important-driver-of-economic-growth-51426/

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