International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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EXPLORING STRATEGIES FOR STARTUPS TO WIN AND RETAIN CUSTOMERS AND MANAGE TALENTS: AN EMPIRICAL STUDY

    2 Author(s):  DR. SHAILENDRA SINGH CHARAN,DR. SAROJ LAKHAWAT

Vol -  12, Issue- 1 ,         Page(s) : 143 - 149  (2021 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

This research paper is driven by two-fold objectives: (1) To critically examine the diverse strategies employed by startups for acquiring and retaining customers, and to assess their effectiveness, and (2) To contribute to the academic understanding of how startups can navigate the complex landscape of customer-centricity and talent management

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