International Research journal of Management Science and Technology
ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST
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DIAMOND DILEMMA: OVERCOMING THE DIAMOND DILEMMA IN MARKET (A CASE STUDY ON DE BEERS DIAMOND GROUP)
3 Author(s): DR. SHIJJI SHUKLA,ARHAM ALI RIZVI,RIYA DIXIT
Vol - 14, Issue- 9 , Page(s) : 74 - 76 (2023 ) DOI : https://doi.org/10.32804/IRJMST
De Beers is a renowned and historically significant diamond mining and trading company. Founded in 1888 by Cecil Rhodes and established in South Africa, it quickly became the leading force in the global diamond industry. De Beers played a central role in shaping the diamond market and popularizing diamonds as a symbol of luxury and everlasting love.