International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 16    Submit Your Rating     Cite This   Download        Certificate

A REVIEW OF LITERATURE ON THE ONLINE SECURITY MEASURES IMPACTING THE ONLINE BUYING BEHAVIOR OF CUSTOMERS

    1 Author(s):  MS.SINTHIYA

Vol -  14, Issue- 5 ,         Page(s) : 103 - 109  (2023 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Consumer issues about security and privacy still be a dominant roadblock to e-commerce expansion. Consumers' risk perceptions are heightened as a result of these worries. As a result, knowing the implications of privacy and security issues, as well as their connection to risk perceptions, can aid in the development of a viable solution.

Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211.
Ajzen, I. (2002). Perceived behavioral control, self‐efficacy, locus of control, and the theory of planned behavior 1. Journal of applied social psychology, 32(4), 665-683.

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details