International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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DEFINING SOCIAL STATUS WITH LUXURY APPAREL: AN ANALYTICAL STUDY

    2 Author(s):  MS. SARASWATI SINGH ,DR.MANOJ KUMAR

Vol -  14, Issue- 4 ,         Page(s) : 11 - 17  (2023 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Although a large plethora of work has been done to investigate how consumers use goods to signal status but very little emphasis has been given to the evolution of apparel and ornaments as symbols of social status from historical times and how this shaped brands to manage luxury as symbols of social status.

Foreign Counterfeiting of Status Goods. NBER Working Paper No. 1915. Kapferer, J. N., & Bastien, V. (2009a).
Lipovetsky, Gilles, and Elyette Roux. 2003. Le luxe éternel. De l’âge du sacré au temps des marques. Paris: Gallimard.
Mattia Giovanni. Il neo-lusso. Milano: Franco Angeli S.r.l; 2013. [Google Scholar

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