International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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DIGITAL MARKETING: A CHALLENGE IN THE CURRENT TIMES

    2 Author(s):  DR. KAPIL KHATTER,JITENDER SONI

Vol -  14, Issue- 3 ,         Page(s) : 38 - 47  (2023 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

This paper aims at examining the concept of digital marketing along with its growing relevance. Other than this, this study has also made an attempt to decipher the specific challenges which companies are facing in integrating the digital marketing domain in conventional marketing set-up. It also studies the challenges which companies in Delhi-NCR are facing for recruitment of marketers for better productivity.

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