International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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CONSUMER DECISION-MAKING

    1 Author(s):  BIJOY.T

Vol -  11, Issue- 8 ,         Page(s) : 109 - 114  (2020 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Understanding consumer behavior and “knowing consumer” is never simple. Consumers may ‘say’ something else but ‘do’ something other (Gupta, 2014). Consumers rejected the mass- marketed products preferring differentiated product that reflect their own special needs, personality and lifestyle.

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