The WWW (World Wide Web) has provided a great vehicle for marketing for most of the companies in world. More and more, businesses are taking advantages of web's speed, efficiency, accuracy and cost effectiveness to deliver returns on investment from advertising and promotional campaigns not available to traditional media. It is the application of marketing principles and techniques via electronics media and the internet. E-Marketing encompasses many forms of interactive activity including banner, button advertisements and links on websites, email marketing and newsletters, affiliate marketing, online classifieds listing and search engine marketing. It can contribute to an organisation's overall marketing mix by driving more users to a website, the online shop front and lead to increased website visitation and sales. E-Marketing is the marketing in which sales and promotion of products or services over the Internet. It is also known as online marketing/advertising or Internet marketing/advertising.