International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 74    Submit Your Rating     Cite This   Download        Certificate

AN ANALYSIS OF HANGYO ICE CREAM PVT LTD'S MARKETING MIX STRATEGY

    2 Author(s):  PROF. IMMACULATE MARY,DR. JOTHIMANI K

Vol -  14, Issue- 2 ,         Page(s) : 53 - 63  (2023 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Regardless of age, ice cream is one of the best foods for everyone. It is common for people to consume ice cream as a snack as well as a dessert. Ice cream is served at almost all Indian functions. A significant competitor in the market is Hangyo ice cream. In recent times, Hangyo is facing the problem of untimely delivery of products to customers due to supply chain disruptions and it is facing insufficient warehouses.

1. Asdi, A., & Putra, A. H. P. K. (2020). The Effect of Marketing Mix (4P) on Buying Decision: Empirical Study on Brand of Samsung Smartphone Product. Point of View Research Management, 1(4), 121 - 130. 
2. Khalid Suidan Al Badi, (2018). "The Impact of Marketing Mix on the Competitive Advantage of the SME Sector in the Al Buraimi Governorate in Oman," SAGE Open, , vol. 8(3), pages 21582440188, September

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details