International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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AN ANALYSIS OF HANGYO ICE CREAM PVT LTD'S MARKETING MIX STRATEGY

    2 Author(s):  PROF. IMMACULATE MARY,DR. JOTHIMANI K

Vol -  14, Issue- 2 ,         Page(s) : 53 - 63  (2023 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Regardless of age, ice cream is one of the best foods for everyone. It is common for people to consume ice cream as a snack as well as a dessert. Ice cream is served at almost all Indian functions. A significant competitor in the market is Hangyo ice cream. In recent times, Hangyo is facing the problem of untimely delivery of products to customers due to supply chain disruptions and it is facing insufficient warehouses.

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