International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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MEASURING CUSTOMERS’ AWARENESS OF ONLINE HOTEL BOOKING: A STUDY IN UTTARAKHAND

    4 Author(s):  SWATI ,PRIYA SAINI ,DR. AADESH CHAUDHARY ,PROF. ASHOK KUMAR POKHRIYAL

Vol -  14, Issue- 1 ,         Page(s) : 56 - 66  (2023 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

In the modern world, the hotel industry in India has grown the most. The broad availability of internet apps has significantly altered the hospitality and tourism industries. Being polite is an act or behaviour related to the interaction between a guest and a host in the hospitality industry. The hospitality and tourism industries are closely related. Hospitality is the behaviour of receiving, hosting or having fun with the guest.

Arthi, S. (2020). A study on the growing trends of online hotel booking. Asian Journal of Management and Commerce, 1(2): 09-11.
Bala Subramaniam, M., & LEKHA, A. S. A STUDY ON GROWING TRENDS OF ONLINE HOTEL BOOKING. Journal of Interdisciplinary Cycle Research, 11(9): 548- 555. 
Beldona, S., Racherla, P., & Mundhra, G. D. (2011). To buy or not to buy: Indian consumers' choice of online versus offline channels for air travel purchase. Journal of Hospitality Marketing & Management, 20(8), 831-854.

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