International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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AN ANALYSIS OF GREEN MARKETING INITIATIVES ADOPTED BY VARIOUS COMPANIES

    1 Author(s):  DR. JEET SINGH

Vol -  13, Issue- 11 ,         Page(s) : 30 - 36  (2022 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Companies which are committed to sustainable development and works towards CSR normally practiced green marketing activities. Green marketing is also known as eco-marketing or environmental marketing. When companies carry out production, marketing, and disposal of products or services in a way which is environmentally friendly or which is less detrimental to the environment we say that it is green marketing.

Chatterjee, Nandita (2008) Green Packaging: Its Need and Acceptance among the Educated Consumers, Mangalmay Journal of Management and Technology.
Coddington, Walter (1993) Environmental Marketing: Positive Strategies for Reaching the Green Consumer, New York: McGraw-Hill Inc. 
Davis, Joel J. (1992) Ethics and Green Marketing, Journal of Business Ethics 11 (2): 81-87.

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