International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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A STUDY ON DEMAND HIKE OF EXOTIC VEGETABLES CULTIVAED IN TAMIL NADU IN INTERNATIONAL MARKET

    2 Author(s):  DR.T. VASUMATHI,MS. D. SUBA SRI

Vol -  13, Issue- 7 ,         Page(s) : 87 - 91  (2022 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

India is still importing more than 85% exotic vegetables. Vegetables are more important component of Indian diet. Exotic vegetables are progressively gaining popularity among Indian vegetables consumers. The majority of respondents use only brokoli in their diet plans. Exotic vegetable purchase increased with education but not with income. this study concluded that A lot of opportunity exists for exotic vegetable in India due to increasing urban population, changing their life style, food habit and increasing numbers of foreign tourist day by day . The respondents have been selected by using Simple Random sampling method . Totally 54 sample respondents were selected and analyzed by using simple percentage, Weighted average,rank

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