International Research journal of Management Science and Technology
ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST
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TRENDS IN YIELD MANAGEMENT IN THE HOTELS- KEY TO SUCCESS- A PLAN FOR ALL SEASONS
1 Author(s): DR. NAVEEN BAWEJA
Vol - 2, Issue- 3 , Page(s) : 24 - 29 (2011 ) DOI : https://doi.org/10.32804/IRJMST
Yield Management Should Mean Planning and Action at Every Type and Size Hotel. When we were children, the seasons were defined by holidays, the school calendar, family events and to some degree the weather. Now that we are adults, we see many variations of seasons. As hoteliers, we still see the holidays and the changes in weather, but we need to look at calendars and factors that affect demand much more closely. School calendars have changed dramatically, with year-round attendance in some locations and major shifts in the beginning and end of the school year in others. Semesters at high schools and universities can vary, as do spring and winter breaks.