Globalisation emerged as a most critical phenomenon that brings severe competition for the companies. It is because of globalisation that customers are becoming more and more demanding and show more crave for superior quality at lowest prices, due to which firms are pushed to enhance value perception of their customers for survival. No doubt, there is surfeit work available on overall quality and value perception but the relationships between these variables by considering their components and dimensions have been scarcely covered. Therefore, the purpose of this study is to analyses the role of quality dimensions in assisting customers’ value perception and satisfaction. The type of research used is survey research type with simple sampling method. In total 250 shopping mall customers were contacted to get desired information. Reliability and validity of data was established and SEM was performed to test hypotheses. The results provide insights to understand the components of customer value and dimensions of product quality that affect customer satisfaction.