International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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IMPACT OF CONSUMER INTENTION AND NEW REVOLUTION TOWARDS ONLINE CONSUMER BUYING BEHAVIOUR DURING COVID-19 PANDEMIC

    4 Author(s):  DR. LEENA JENEFA , DR. RENU SOBTI, DR JAGBIR SINGH KADYAN ,DR. M. ABU NASER

Vol -  12, Issue- 10 ,         Page(s) : 64 - 77  (2021 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Today’s consumers are highly influenced and attracted towards e-marketing rather than the traditional purchase. Social media marketing helps companies to sell the product in the digital platform and the customer can able to identify the different variety of products at a single click. In a single platform, the marketer can attract mass customers. The customers are able to buy or search the products at their own convenience. Due to Globalization, Privatization and Liberalization of the world economies along with the rapid development and expansion of business and consumer centric information technologies has changed the entire marketing scenario during the Covid-19 pandemic.

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