International Research journal of Management Science and Technology
ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST
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ENVIRONMENTAL VARIABLES INFLUENCING THE BUSINESS POLICY OF INDIAN PHARMACEUTICAL INDUSTRY
3 Author(s): SAURABH MISHRA, LAKSHYAVEER SINGH,A K SARKAR
Vol - 1, Issue- 2 , Page(s) : 81 - 86 (2010 ) DOI : https://doi.org/10.32804/IRJMST
Environment refers to all external forces which have a bearing on the function of business. The environmental variable offer immense opportunities for potential market exploitation or posse’s threat to a firm in competitive environment. The Indian Pharmaceutical Industry has its own relevant environment which influence on the strategies of the companies at the market place like government policies, trade culture and values, technology and trends, doctors and patients etc. This article discuss about the important external environment variables and their influence on the Indian pharmaceutical industry.