International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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BENEFITS OF GREEN MARKETING IN INDIA IN 21ST CENTURY

    2 Author(s):  MANOJ KUMAR VERMA,DR. ABHISHEK SARAF

Vol -  12, Issue- 3 ,         Page(s) : 79 - 85  (2021 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

In this paper the focus is on the idea, necessity and importance of ecological advertising, more popularly known as Green Marketing, with special reference to India. The information was compiled from different sources of evidence, despite books, newspapers, sites and newspapers. The paper describes the current scenario of the Indian market and examines the difficulties encountered with the presentation in green. Increasing attention to different environmental problems has led to a change in the way clients approach their lives.

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