International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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INVESTMENT OBJECTIVE AND CHOICE – AN FACTUAL EXPLORATION SINCE COVID-19

    3 Author(s):  DR. RAKESHKUMAR C. PATEL, DR. NARENDRA SINGH CHAWDA, DR. MAHENDRA MEISURIYA

Vol -  12, Issue- 8 ,         Page(s) : 38 - 45  (2021 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

After the COVID-19 breakout, India has seen an increase in financial market investment. To continue a good trend, it is vital to examine the factors of investor preferences. Using data acquired from 125 respondents from the charotar region of Gujarat in 2021, this study examines the impact of investor objective, choice and awareness on investor preferences. The investment motives were divided into two groups based on type of objective, future financial needs, investment safety and security.

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