International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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A STUDY ON CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING AND ITS IMPACT: WITH SPECIAL REFERENCE TO GWALIOR CITY

    2 Author(s):  DR. JITENDRA SHRIVASTAVA,MS. NEHA YADAV

Vol -  11, Issue- 1 ,         Page(s) : 183 - 192  (2020 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Currently, the number of internet users in India is increasing day by day, which is helpful in creating a bright future for online shopping in India. If e-marketers know which factors can influence the behavior and relationship of consumers, they can develop their marketing strategy to convert potential consumers into online consumers. This paper tries to find out the factors that Indian consumers take into account while shopping online. After this research study, it was found that cognition, sensitivity, convenience of use, saving money, enjoyment and security are the six components, which can affect consumer perceptions when shopping online.

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