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AUGMENTED REALITY AS AN ENRICHING EXPERIENCE FOR CUSTOMERS IN ONLINE SHOPPING – THE CASE OF PEPPERFRY
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Author(s):
DR. AMENABLE BABU V , MS. ANSU TRESSA CHERIAN, MR. GAYOS SUNNY GEORGE
Vol - 14, Issue- 3 ,
Page(s) : 58 - 66
(2023 )
DOI : https://doi.org/10.32804/IRJMST
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Abstract
AR (Augmented Reality) has developed over the years showcasing its presence in marketing and allied subjects. This is a concept that evolved in the early 1990s related to its usage in display systems and now we can see AR used in all possible fields and in marketing today from allowing people to virtually try on shoes and clothing to gaming and museums where patrons are given enriched experience by providing additional information on display objects. In India, companies like Lenskart uses Virtual AR tool to try on both eyeglasses and sunglasses.
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